Nir Eyal
- Bestselling author of Hooked: How to Build Habit-Forming Products & Indistractable: How to Control Your Attention and Choose Your Life
- Teaches about the intersection of psychology, technology, and business
Travels From
California
What makes some technology so habit-forming? | Nir Eyal | TED Institute
Understanding the psychology of distraction can help you stay on task | Nir Eyal (Big Think)
Nir Eyal Speaker Biography
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir is also an advisor to several Bay Area start-ups, venture capitalists, and incubators. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.
Nir attended The Stanford Graduate School of Business and Emory University.
Indistractable: How to Master the Skill of the Century
Ever get the feeling you’re bombarded with too many pings, dings, and rings? You’re not alone. In an age of ever-increasing distraction, technological and otherwise, how can knowledge workers do their best work?
In this talk, Nir provides the antidote to the current distraction crisis. Sharing his findings from five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable." Nir's entertaining, research-backed talk, provides practical advice and memorable strategies for managing distraction in business and life.
Business, Behavior, and the Brain
Nir builds, studies, writes and speaks about products and ideas that move people. In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?
Nir Eyal, the author of Hooked: How to Build Habit-Forming Products, has constructed a practical framework for designing better products. The framework gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior. Nir will share the tactics companies like Facebook, Pinterest, Instagram, Whatsapp, and Twitter use to drive engagement.
