Jon Wuebben Speaker Biography
Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium sized businesses (SMB’s) and digital agencies. Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies.
Jon has spoken at a wide range of marketing industry events including Content Marketing World, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, ADMA (Australia), BIA Kelsey Small Business Forum, the Media Relations Summit and for many organizations, including Hubspot, Intuit, the American Marketing Association and Shop.org as well as industry groups in the areas of content marketing, content strategy, entrepreneurship and now, the future of marketing.
Jon has been listed as a thought leader in the marketing industry by countless publications since 2008.
Jon wrote Future Marketing: Winning in the Prosumer Age to help companies plan for future marketing strategy. He draws on the latest research, data and predictions across multiple disciplines to show readers:
- How cultural and technological shifts will impact the marketing practice
- How content marketing and marketing technology will change
- How to transition from brand messages to multi-sensory “experiences”
- Why “platforms” will supplant brands for building an audience
- Why “Mega Trends” will serve as signposts for connecting with your audience
- What the world’s foremost futurists are predicting for the next 15 years
- Why the “Prosumer” will be the new customer
- What the marketing practice will look like in 2021 & 2030
- How to plan whether you’re an enterprise, agency, SMB or a local business
His 2012 book, Content is Currency: Developing Powerful Content for Web & Mobile, helped businesses learn how to plan, create, distribute and manage content. Content is Currency has been published in six countries worldwide.
Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of Content Rich: Writing Your Way to Wealth on the Web.
In the political world, he has worked for Senator John McCain, Vice President Dan Quayle and the 1996 Republican National Convention.
A prolific songwriter, Jon is releasing his first album of pop songs, “The NightBird” in 2017.
Jon lives in Fallbrook, an hour north of beautiful San Diego, California with his wife, Karen and his dog Pete.
To book Jon Wuebben call Executive Speakers Bureau at 901-754-9404.
Content Rich Online Marketing Summit
In this program, Jon takes his audience through all the important online marketing strategies and tactics, from banner ads to email marketing, blogging to social media. The Summit is an action packed seminar that focuses on results – plain and simple. Jon drills down to the most important teachings and provides a ton of substance – no fluff – with lots of step-by-step instructions. He also reviews websites for those in attendance and provides instant feedback – tactics that can be implemented immediately to improve search engine rankings and sales conversion.
Fact: a startling number of small businesses out there do not understand how to maximize Web 2.0 strategies. Why? There are many reasons for this including lack of time, desire, budget and know-how. With Content Rich, Jon explains how all of these factors can be neutralized. His well known motivational style and can-do approach will convince any skeptic that real online results can be achieved – without breaking the bank.
Jon’s goal is simple — to spread the good news of online marketing strategy to companies, associations and entrepreneurs all over the world. Whether you are just learning online marketing or are a seasoned expert, Jon will add significant value to your overall learning.
Full Program Agenda:
I. GENERAL OVERVIEW OF STRATEGIES
Keyword research
Competitive research
Your website as a weapon
Social Media
Blogging
Link Building
Sub-strategies based on type of business: Local Search; E-commerce: the basics;
Other businesses – manufacturers, distributors, etc.
Affiliate Marketing / Online Partnerships
II. TACTICS
- Web content – copywriting
Landing pages
Email – newsletter marketing
Press Releases
Articles
White papers, e-books, reports, demos (free offer content)
Advertising: PPC/Banner Ads
Video Content
Audio Content (podcasts/webinars)
III. BRINGING IT ALL TOGETHER – GROWING YOUR BUSINESS -- MAKING $$
- 10 Step Plan (Local companies, e-commerce, others)
How do you get all this stuff done?
Analytics – Measure your progress
The Future of Online Marketing
Your marketing plan
Any of the above topics can also be presented individually, depending on your needs. (ie. Popular subjects like “Social Media” and “Blogging” are frequently requested as stand-alone programs.)
This program is available as a Keynote, two hour Workshop, 1/2 Day Seminar or Full Day Event. Book Jon today!
Social Media: Redefining Business, Revolutionizing the World
Social Media: Redefining Business, Revolutionizing the World
Social Media is the hottest thing in business since the Internet itself. With Twitter, Facebook, LinkedIn and YouTube leading the charge, the very essence of how we communicate is changing right before our eyes. Where before we had one-to-one or one-to-many type conversations, we are now having “many-to-many” type conversations all the time. The impact on business has been immediate and far reaching. With hundreds of millions of people across the globe joining in, it has been a revolution unlike any we have ever seen. And its just beginning. So how can businesses maximize their social media efforts? How can they achieve their goals? Is there a measurable ROI? Jon will help you navigate these very interesting waters in his popular program, “Social Media: Redefining Business, Revolutionizing the World”.
Sample Topics:
- Getting started with Social Media – what do you need to know?
Maximizing your time with Twitter and Facebook
Exploiting the viral nature of Social Media
Facts and Stats on what’s happening out there
Social Media ROI? Yes!
This program is available as a Keynote, two hour Workshop, 1/2 Day Seminar or Full Day Event. Book Jon Wuebben, the “Sage of Social Media”, today!
The 39 Virtues of Small Business Success
Managing and Growing your Company in 2010
In this program, Jon takes his audience through all the important aspects of managing and growing a small business in the current economic climate. From marketing strategy to long range planning, he covers everything you need to know to separate your company from competitors and dominate your industry. In fact, through his teachings, you’ll see how your “small” business could turn into something much larger in very little time.
The program is action packed, complete with great visuals, interesting real world stories and group exercises. Jon will show you how the power of leverage, outsourcing and prioritization can be used to unleash your company’s inner strength. With his marketing background, he also reviews websites for those in attendance and provides instant feedback – tactics that can be implemented immediately to improve search engine rankings and sales conversion for your small business.
Why do most small businesses stay small? Because they fail to acknowledge that they can’t do it on their own. They miss out on opportunities to partner with others. They mismanage their cashflow and make financial mistakes. With “The 39 Virtues of Small Business Success”, Jon explains how all of your challenges can be neutralized and your opportunities, realized. His well known motivational style and can-do approach will convince any skeptic that real results can be achieved – without breaking the bank.
Sample Topics:
- Leadership traits of the small business person
Decision-making skills
Managing your employees
Marketing basics
Forecasting for future growth
Financing options
This program is available as a Keynote, two hour Workshop, ½ Day Seminar or Full Day Event. Book Jon today!
Corporate Escape - Unleashing Your Inner Entrepreneur
Corporate Escape – Unleashing Your Inner Entrepreneur
In this program, Jon explores the fascinating world of the entrepreneur – how they are unique, what they bring to the table and why they are single handedly going to pull us out of the recession. An entrepreneur for over ten years, with two successful businesses under his belt, Jon knows the pitfalls, the shortcuts and all the signs to look for along the way. He also teaches entrepreneurship at the college level.
Action packed and all about helping you get off your feet, you’ll get valuable advice about your new business idea and tools to get it started tomorrow. From determining the market need to setting up your website, you’ll see how – and why -- everything ties together in the new business venture. With his marketing background, Jon also reviews websites for those in attendance and provides instant feedback – tactics that can be implemented immediately to improve search engine rankings and sales conversion.
Part art, part science, all passion, being a successful entrepreneur isn’t easy. But it can be learned. Not all great Fortune 100 companies had naturally charismatic founders with all the answers! With “Corporate Escape – Unleashing Your Inner Entrepreneur”, Jon dispels the myths, gives you the secrets and supercharges your motivation. Whether you are someone with a new business idea or a serial entrepreneur with five or more successful businesses behind you, Jon will give you new insights into how you can achieve more.
Sample Topics:
- Thinking success
Getting passionate
Focusing on your strengths
Working smart -- working hard
Networking – networking -- networking
Being disciplined
Online content strategy will enter the mainstream with print and other traditional media continuing their downward
